• Efficient operations are essential—apps like RentWorthy can supercharge both customer experience and business growth.
• Consumers value renting for flexibility, affordability, and sustainability.
The rental industry is booming. From tools to vehicles to event gear, more customers are choosing to rent instead of buy. For you as a rental business owner, this shift means one thing: huge growth potential. But to take advantage of it, you’ll need to work smarter, not harder.
Customers today want flexibility, not long-term commitments. They don’t want the headache of storage, repairs, or depreciation — they just want access. In fact, studies show 78% of Millennials use the sharing economy when it comes to products and experiences. That demand is fueling the rental market.
Here’s why your customers love renting:
• No long-term lock-in – They use it only when needed.
• Affordable – Renting is cheaper than buying outright.
• Convenient – No maintenance or storage required.
• Eco-friendly – Renting reduces waste and supports sustainability.
Growth in rentals comes from two main areas: giving your customers a seamless experience and running your operations efficiently. That’s where RentWorthy comes in.
With RentWorthy, you can:
1. Manage bookings, payments, and customers in one place.
2. Deliver a professional, hassle-free experience renters will love.
3. Track performance and learn which items drive the most revenue.
The access economy is only getting bigger. Customers, especially younger generations will keep looking for faster, easier ways to rent. Rental businesses that adapt now with better tools and streamlined systems will lead the way.
1Based on a study conducted by McKinsey & Company "The Rise of Rentership" 2025
